10. Branding + Positioning p1

I'm gonna start off with the questions from the worksheet for the positioning statement

What - An installation which allows people to create musical mixes using shared emotional triggers that can connect people between cultures.

Why - So people can realise how similar they might be - humanising strangers.

How - Through allowing users to create their own mix from a selection of memory tracks, and listen
to how similar or how different theirs are to others'.

For who - Youths, students, young professionals (relatively tech-savvy)

What is different - Incorporating musical and gory elements to the usual theme of interactive organ projects, while also teaching a little bit of anatomy

What are the benefits - Enable users to feel more connected to the people around them

 Project personality (5 words) - Empathetic, Youthful, Sensitive, Raw, Honest

For the name of the project, I played around with Latin words (as I do - it seems to be a trend in my works now). Some initial candidates for the name are:
Sonus Motus
Vena Motus
Vena Sensorium
Vox Motus
Vox Viscera
Pulmonarus

I decided to do a quick google search of all the strongest options to see if there was already something similar with the same name. Sonus Motus was eliminated due to this. In the end, I decided to use Vox Memoria.

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